Where We Figure Out What We’re Hungry For | YouTube Advertisers

author YouTube Advertisers   3 нед. назад
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Brandcast 2018: Deanie Elsner, President US Snacks, Kellogg's | YouTube Advertisers

Deanie Elsner, President of US Snacks at Kellogg’s, shared how YouTube has transformed the way they approach their brand campaigns today. Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

YouTube Presents: Kellogg's Rice Krispies Treats Case Study | YouTube Advertisers

To reach parents during the busy and emotional back to school season, Kellogg’s used YouTube Director Mix, Google Correlate and 6 second bumper ads to re-introduce Rice Krispies Treats to parents across the country. They used Director Mix to bring their new packaging to life online with over 100 customized videos. In the end, the campaign drove best in class brand lift and sales lift, despite fewer retail displays. Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Rumpelstiltskingold.com: Manifesto | YouTube Advertisers

Spin your most valuable possessions into pure, glittering gold. Learn more: Rumpelstiltskingold.com See all the Greatest Stories Retold → http://yt.be/retold Creative Agency: The Richards Group Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

View in 2: What April the Giraffe tells us about Pop Culture | YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. Last year, millions of Americans tuned in to YouTube to watch a pregnant giraffe. What was all the fuss behind it? The key to the April phenomenon is understanding that it was never really about the stream - it was about the discussions the audience was having around it. In this episode of View in 2, we explore the rapid shift in the way consumers are interacting with content today. Resources and Links: - April the Giraffe Tubefilter: https://www.tubefilter.com/2017/04/17/giraffe-cam-live-stream-youtube/ - Animal Adventure Park's April the Giraffe - Live Birth: https://www.youtube.com/watch?v=dz_errIBq3Y&t=2s - Feast of Fiction LEGEND OF ZELDA Heart Potion: https://www.youtube.com/watch?v=_bNkedMK9ro - TheDeFrancoFam Life Happens: https://www.youtube.com/watch?v=ZjtdqS7qank - Simply Nailogical 100+ Coats of Nail Polish: https://www.youtube.com/watch?v=EWHV5IxDuB0 View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s View in 2 The Cocktail Party Rule of YouTube: https://www.youtube.com/watch?v=hR8Khr6CGHg&t=2s Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Created by: Jessica Hurley Written by: Matt Anderson, Earnest Pettie, Kevin Allocca Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy

View in 2: A Whole New Food Culture on YouTube | YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. For a long time, food culture has had a particular look and feel: buttoned up, pristine, curated, and clean. But times have evolved, and all over YouTube we see creators leading the charge by challenging conventions and introducing a food culture that feels less uppity, and more approachable. Watch more learn what we’re seeing! Resources and Links: - You Suck at Cooking Sandwich of Justice: https://www.youtube.com/watch?v=iqhJvadqtAc&t=2s - Epic Meal Time Meatball Deathstar: https://www.youtube.com/watch?v=nCROpchUjQI&t=1s - Binging with Babish Rick & Morty Szechuan Sauce: https://www.youtube.com/watch?v=wBhhlE92mIQ - Binging with Babish Krabby Patty from Spongebob Squarepants: https://www.youtube.com/watch?v=7EnWiGYT1g4 - Feast of Fiction LEGEND OF ZELDA Heart Potion: https://www.youtube.com/watch?v=_bNkedMK9ro&t=2s Created by: Jessica Hurley Co-Written by: Lee Sunga Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Nearly 1 in 2 millennials say they go to YouTube for food prep tips before deciding what to buy.

Learn how YouTube drives results for brands → https://goo.gl/rGdE7o


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Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers

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Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz

Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

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