Where Gamers Decide What to Play Next | YouTube Advertisers

author YouTube Advertisers   3 нед. назад
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View in 2: Why Some Traditional Celebrities Are Becoming YouTube Creators | YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. Did you know that many traditional celebrities and A-Listers are now creating their own channels on YouTube? Many of them see YouTube as an opportunity to have an unmediated connection with their fans. In this episode, we discuss how brands can learn from Will Smith’s journey in creating content for the platform. Created by: Jessica Hurley Written by: Matt Anderson, Earnest Pettie, Kevin Allocca Resources and Links: - Why YouTube stars are more influential than traditional celebrities: https://www.thinkwithgoogle.com/consumer-insights/youtube-stars-influence/ - IISuperwomanII How To Speak Internet 101 (ft. Will Smith): https://www.youtube.com/watch?v=pMpQABKlC-I&t=1s - Will Smiths YouTube Channel: https://www.youtube.com/channel/UCKuHFYu3smtrl2AwwMOXOlg - Will Smith THEY CHALLENGED ME!: https://www.youtube.com/watch?v=aLt_4e6MthU&t=2s View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

View in 2: What April the Giraffe tells us about Pop Culture | YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. Last year, millions of Americans tuned in to YouTube to watch a pregnant giraffe. What was all the fuss behind it? The key to the April phenomenon is understanding that it was never really about the stream - it was about the discussions the audience was having around it. In this episode of View in 2, we explore the rapid shift in the way consumers are interacting with content today. Resources and Links: - April the Giraffe Tubefilter: https://www.tubefilter.com/2017/04/17/giraffe-cam-live-stream-youtube/ - Animal Adventure Park's April the Giraffe - Live Birth: https://www.youtube.com/watch?v=dz_errIBq3Y&t=2s - Feast of Fiction LEGEND OF ZELDA Heart Potion: https://www.youtube.com/watch?v=_bNkedMK9ro - TheDeFrancoFam Life Happens: https://www.youtube.com/watch?v=ZjtdqS7qank - Simply Nailogical 100+ Coats of Nail Polish: https://www.youtube.com/watch?v=EWHV5IxDuB0 View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s View in 2 The Cocktail Party Rule of YouTube: https://www.youtube.com/watch?v=hR8Khr6CGHg&t=2s Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Created by: Jessica Hurley Written by: Matt Anderson, Earnest Pettie, Kevin Allocca Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy

The YouTube Creative Essentials Anthem Video | YouTube Advertisers

Announcing: The YouTube Creative Essentials available on Google’s Academy for Ads. This online course demonstrates how to build proficiency and understanding of brand storytelling on YouTube. In 60 binge-worthy minutes, you’ll hear from Google, YouTube and industry experts on how to develop effective and impactful video ads. Get a deep dive into the creative development process from brief to launch, and uncover the tools to make the most of YouTube’s creative canvas. Check it out-- goo.gl/YouTubeCreativeEssentials Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Brandcast 2018: Brand and agency leaders drive results with YouTube | YouTube Advertisers

Marketing executives explain how their partnership with YouTube has driven business results for their brands. Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Brandcast 2018: Deanie Elsner, President US Snacks, Kellogg's | YouTube Advertisers

Deanie Elsner, President of US Snacks at Kellogg’s, shared how YouTube has transformed the way they approach their brand campaigns today. Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

95% of YouTube gamers say they watched a related YouTube video before making a gaming purchase.

Learn how YouTube drives results for brands → https://goo.gl/rGdE7o


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Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers

Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers

Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz

Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

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