View in 2: Why Some Traditional Celebrities Are Becoming YouTube Creators | YouTube Advertisers

author YouTube Advertisers   4 нед. назад
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Brandcast 2018: Brand and agency leaders drive results with YouTube | YouTube Advertisers

Marketing executives explain how their partnership with YouTube has driven business results for their brands. Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

View in 2: How the Spirit of Early Viral Videos Lives on Today | YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. The early days of YouTube were filled with amusing videos of everyday life, from a typical day at the zoo to a little boy whose brother Charlie bit his finger. And we connected to these simple videos because they were so personal. In this episode, we'll dig into how the popularity of ordinary moments has become central to YouTube's unique environment and transformed entertainment and self-expression.creative can still lean into the basic things that made web video exciting since those early years. Resources and Links: - David After Dentist: https://www.youtube.com/watch?v=txqiwrbYGrs&t=1s - Improv Everywhere Frozen Grand Central: https://www.youtube.com/watch?v=jwMj3PJDxuo&t=1s - Nike Football Ronaldinho Crossbar Remastered: https://www.youtube.com/watch?v=Z6JdxaDDzb8&t=1s - Kurt Hugo Schneider "CANDYMAN" played w/ 50,000 M&M'S! - Zedd & Aloe Blacc: https://www.youtube.com/watch?v=mPtE3ZQFn5s - Devinsupertramp Wing Walker Jumps from Airplane - Wing Walking Stunts in 4K!: https://www.youtube.com/watch?v=gi4kiQlaHWU&t=1s - Sorted Food 1000 pieces of Indian Burfi - For a wedding!: https://www.youtube.com/watch?v=cbC7IQASM_Y&t=240s Created by: Jessica Hurley Written by: Kevin Allocca and Matt Anderson Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Nadia Rose – Trapunzel | YouTube Advertisers

Nadia Rose // Trapunzel See all the Greatest Stories Retold → http://yt.be/retold Creative Agency: Ogilvy UK Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Brandcast 2018: Deanie Elsner, President US Snacks, Kellogg's | YouTube Advertisers

Deanie Elsner, President of US Snacks at Kellogg’s, shared how YouTube has transformed the way they approach their brand campaigns today. Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

TrueView Discovery Ads EXPLAINED While Doing Yoga | YouTube Advertisers

People visit YouTube every day to discover new content, which makes it a great place to reach users with your brand message. Join YouTube’s Head of Brand Product Strategy, Josh Rubel, as he explains TrueView video discovery ads while trying yoga for the very first time. Featuring: Josh Rubel, Head of Brand Product Strategy, YouTube Video clip by: Yoga With Adriene https://youtu.be/v7AYKMP6rOE Produced by: SpecialGuest http://specialguest.tv/ Subscribe → http://bit.ly/1OwZWkP Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

Did you know that many traditional celebrities and A-Listers are now creating their own channels on YouTube? Many of them see YouTube as an opportunity to have an unmediated connection with their fans. In this episode, we discuss how brands can learn from Will Smith’s journey in creating content for the platform.

Created by: Jessica Hurley
Written by: Matt Anderson, Earnest Pettie, Kevin Allocca

Resources and Links:
- Why YouTube stars are more influential than traditional celebrities: https://www.thinkwithgoogle.com/consumer-insights/youtube-stars-influence/
- IISuperwomanII How To Speak Internet 101 (ft. Will Smith): https://www.youtube.com/watch?v=pMpQABKlC-I&t=1s
- Will Smiths YouTube Channel: https://www.youtube.com/channel/UCKuHFYu3smtrl2AwwMOXOlg
- Will Smith THEY CHALLENGED ME!: https://www.youtube.com/watch?v=aLt_4e6MthU&t=2s

View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s

Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise

Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers

Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers

Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz

Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

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