View in 2: Gender Neutral Beauty on YouTube | YouTube Advertisers

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The YouTube Creative Essentials Anthem Video | YouTube Advertisers

Announcing: The YouTube Creative Essentials available on Google’s Academy for Ads. This online course demonstrates how to build proficiency and understanding of brand storytelling on YouTube. In 60 binge-worthy minutes, you’ll hear from Google, YouTube and industry experts on how to develop effective and impactful video ads. Get a deep dive into the creative development process from brief to launch, and uncover the tools to make the most of YouTube’s creative canvas. Check it out-- goo.gl/YouTubeCreativeEssentials Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Brandcast 2018: Deanie Elsner, President US Snacks, Kellogg's | YouTube Advertisers

Deanie Elsner, President of US Snacks at Kellogg’s, shared how YouTube has transformed the way they approach their brand campaigns today. Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

YouTube Presents: Kellogg's Rice Krispies Treats Case Study | YouTube Advertisers

To reach parents during the busy and emotional back to school season, Kellogg’s used YouTube Director Mix, Google Correlate and 6 second bumper ads to re-introduce Rice Krispies Treats to parents across the country. They used Director Mix to bring their new packaging to life online with over 100 customized videos. In the end, the campaign drove best in class brand lift and sales lift, despite fewer retail displays. Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Thumbelina: A 21st Century Love Story | YouTube Advertisers

What would it be like if the tale of Thumbelina was set in present day? How would she meet her many suitors? And who would she end up with – Mr Mole, Mr Toad, or the Prince of Flowers? Only time will tell... See all the Greatest Stories Retold → http://yt.be/retold Creative Agency: Ogilvy India Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

View in 2: What April the Giraffe tells us about Pop Culture | YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. Last year, millions of Americans tuned in to YouTube to watch a pregnant giraffe. What was all the fuss behind it? The key to the April phenomenon is understanding that it was never really about the stream - it was about the discussions the audience was having around it. In this episode of View in 2, we explore the rapid shift in the way consumers are interacting with content today. Resources and Links: - April the Giraffe Tubefilter: https://www.tubefilter.com/2017/04/17/giraffe-cam-live-stream-youtube/ - Animal Adventure Park's April the Giraffe - Live Birth: https://www.youtube.com/watch?v=dz_errIBq3Y&t=2s - Feast of Fiction LEGEND OF ZELDA Heart Potion: https://www.youtube.com/watch?v=_bNkedMK9ro - TheDeFrancoFam Life Happens: https://www.youtube.com/watch?v=ZjtdqS7qank - Simply Nailogical 100+ Coats of Nail Polish: https://www.youtube.com/watch?v=EWHV5IxDuB0 View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s View in 2 The Cocktail Party Rule of YouTube: https://www.youtube.com/watch?v=hR8Khr6CGHg&t=2s Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Created by: Jessica Hurley Written by: Matt Anderson, Earnest Pettie, Kevin Allocca Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

Gender Neutral Beauty is a look into how gender identity and expectations are changing around beauty on YouTube. Learn more about the continuing evolution of gender identities and how they’re starting to influence how some brands are approaching content.

Resources and Links:
- James Charles EVERYDAY EASY GLAM MAKEUP TUTORIAL + GLASSES: https://www.youtube.com/watch?v=o5v1MaDK4-8
- Gabriel Zamora Peach Makeup for Brown Eyes: https://www.youtube.com/watch?v=xmq07Fl5H7g
- Pixability On YouTube, the Diverse Beauty Space is Thriving: http://www.pixability.com/youtube-diverse-beauty-space-thriving/
- Cassandra Daily Boy Beauty: https://cassandra.co/life/2017/02/10/boy-beauty

Created by: Jessica Hurley
Co-Written by: Lee Sunga

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Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

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