View in 2: How the Spirit of Early Viral Videos Lives on Today | YouTube Advertisers

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View in 2: What April the Giraffe tells us about Pop Culture | YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. Last year, millions of Americans tuned in to YouTube to watch a pregnant giraffe. What was all the fuss behind it? The key to the April phenomenon is understanding that it was never really about the stream - it was about the discussions the audience was having around it. In this episode of View in 2, we explore the rapid shift in the way consumers are interacting with content today. Resources and Links: - April the Giraffe Tubefilter: https://www.tubefilter.com/2017/04/17/giraffe-cam-live-stream-youtube/ - Animal Adventure Park's April the Giraffe - Live Birth: https://www.youtube.com/watch?v=dz_errIBq3Y&t=2s - Feast of Fiction LEGEND OF ZELDA Heart Potion: https://www.youtube.com/watch?v=_bNkedMK9ro - TheDeFrancoFam Life Happens: https://www.youtube.com/watch?v=ZjtdqS7qank - Simply Nailogical 100+ Coats of Nail Polish: https://www.youtube.com/watch?v=EWHV5IxDuB0 View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s View in 2 The Cocktail Party Rule of YouTube: https://www.youtube.com/watch?v=hR8Khr6CGHg&t=2s Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Created by: Jessica Hurley Written by: Matt Anderson, Earnest Pettie, Kevin Allocca Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy

Snow White: Selfie | YouTube Advertisers

The Queen wonders who the fairest in Hollywood is. See all the Greatest Stories Retold → http://yt.be/retold Creative Agency: Publicis New York Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Snow White: Interview | YouTube Advertisers

A very special guest on the show today – the Queen of Hollywood herself! See all the Greatest Stories Retold → http://yt.be/retold Creative Agency: Publicis New York Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

Snow White: Procession | YouTube Advertisers

BREAKING: In a fit of jealousy, the Queen of Hollywood has poisoned her own stepdaughter, Snow White. See all the Greatest Stories Retold → http://yt.be/retold Creative Agency: Publicis New York Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

View in 2: Why Some Traditional Celebrities Are Becoming YouTube Creators | YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. Did you know that many traditional celebrities and A-Listers are now creating their own channels on YouTube? Many of them see YouTube as an opportunity to have an unmediated connection with their fans. In this episode, we discuss how brands can learn from Will Smith’s journey in creating content for the platform. Created by: Jessica Hurley Written by: Matt Anderson, Earnest Pettie, Kevin Allocca Resources and Links: - Why YouTube stars are more influential than traditional celebrities: https://www.thinkwithgoogle.com/consumer-insights/youtube-stars-influence/ - IISuperwomanII How To Speak Internet 101 (ft. Will Smith): https://www.youtube.com/watch?v=pMpQABKlC-I&t=1s - Will Smiths YouTube Channel: https://www.youtube.com/channel/UCKuHFYu3smtrl2AwwMOXOlg - Will Smith THEY CHALLENGED ME!: https://www.youtube.com/watch?v=aLt_4e6MthU&t=2s View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

The early days of YouTube were filled with amusing videos of everyday life, from a typical day at the zoo to a little boy whose brother Charlie bit his finger. And we connected to these simple videos because they were so personal. In this episode, we'll dig into how the popularity of ordinary moments has become central to YouTube's unique environment and transformed entertainment and self-expression.creative can still lean into the basic things that made web video exciting since those early years.

Resources and Links:
- David After Dentist: https://www.youtube.com/watch?v=txqiwrbYGrs&t=1s
- Improv Everywhere Frozen Grand Central: https://www.youtube.com/watch?v=jwMj3PJDxuo&t=1s
- Nike Football Ronaldinho Crossbar Remastered: https://www.youtube.com/watch?v=Z6JdxaDDzb8&t=1s
- Kurt Hugo Schneider "CANDYMAN" played w/ 50,000 M&M'S! - Zedd & Aloe Blacc: https://www.youtube.com/watch?v=mPtE3ZQFn5s
- Devinsupertramp Wing Walker Jumps from Airplane - Wing Walking Stunts in 4K!: https://www.youtube.com/watch?v=gi4kiQlaHWU&t=1s
- Sorted Food 1000 pieces of Indian Burfi - For a wedding!: https://www.youtube.com/watch?v=cbC7IQASM_Y&t=240s

Created by: Jessica Hurley
Written by: Kevin Allocca and Matt Anderson

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Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz

Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.

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